Certified “naturally grown” offers alternative to the USDA organic label
By Harshawn Ratanpal, KBIA
Prairie du Rocher, Ill. – On a cold winter day in Illinois, three little pigs are resting in a three-sided shed. They have plenty of space to trot around, as they do when Jennifer Duensing approaches. Those footsteps mean it’s feeding time. They squeal impatiently, waiting for their usual diet of organic feed, which sometimes includes vegetables like squash grown right here on the farm.
The farm, Illinois Country Harvest, had been in Duensing’s family for generations when she took it over in 2015. She was new to farming, so there was a lot to learn about how to best manage the near-12 acres now under her purview. But one thing she definitely knew was that she wanted to manage the land, crops and animals without chemical inputs.
“We use absolutely zero chemicals, which means if we have pests, we don’t spray,” she said.
There are countless certifications she could have chosen and labels she could slap on her products to try and prove her farm has good practices. In the midst of rising consumer demand for organic foods, a nonprofit called “A Greener World” which “promotes practical, sustainable solutions in agriculture by supporting farmers and educating consumers” has a 15-page guide that attempts to clear up consumer confusion around labels that use terms like “natural,” “humane” and “organic.”
Certified Naturally Grown was a perfect fit for how she was already running her farm.
“Our certification process is really pretty simple, because we have zero chemical inputs,” she said. “There’s nothing we had to justify or have reasoning for, because we just do not use anything.”