As regenerative agriculture gains momentum, report warns of “greenwashing”
By Carey Gillam
Billed as a type of food system that works in harmony with nature, “regenerative” agriculture is gaining popularity in US farm country, garnering praise in books and films and as one of the goals of the Make America Healthy Again movement associated with new Health and Human Services Secretary Robert F. Kennedy Jr.
Proponents of regenerative farming say the practice can mitigate harmful climate change, reduce water pollution, and make foods more nutritious as farmers focus on improving the health of soil, water, and ecosystems.
A growing number of farms and ranches around the US are achieving certification to let consumers know their grains, beef, eggs and other products are regeneratively grown. Internationally, the regenerative agriculture market has been forecast to see double-digit growth between 2023 and 2030.
But all that momentum comes with a dirty dark side, according to a new report that highlights what is becoming an increasingly contentious debate over the merits of regenerative agriculture.